DUMAS PARIS
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What I’ve done:
Branding - Brand Universe - Packaging - Art Direction of photography - Guideline - Website - Advertising Campaign
In house - La Compagnie Dumas company.
Dumas Paris is a French luxury family business that makes high-end bedding equipment. Their range of pillows, duvets and featherbeds are made in France and their production facilities have been located in Tonnerre, Burgundy since 1910.
DUMAS'S ATELIER PHOTOGRAPHY
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Art Direction of New Photography Bank of Atelier Dumas.
Art Direction : Zoe Bertrand & Julien Benassi - Photography : Atelier Desmoulin
WEBSITE
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ADVERTISING
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Stop motion in the workshop, in this concept, the idea is to give to the customer a workshop insight, both poetic and sublime like a painting. The design celebrates raw material magic and the grandeur of crafts work. The familial heritage and French savor-faire are highlighted putting feather and cotton central.
Advertising Slogan: "Orfèvre de vos nuit depuis 1910" (Craftsman of your nights since 1910)
Art Direction : Zoe Bertrand & Julien Benassi - 3D : Graphbox