NESPRESSO
INTENSO LAUNCH
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What I’ve done:
Concept, Mood-board, Key visual packaging, guideline

With Pierre Abel Creative Director in Futurebrand Agency.

Intenso launch: Welcome to a sensorial journey. When your taste buds meet the singular and unique Intenso coffee, a new sensorial journey has begun with unexpected sensations. Unique, extraordinary, sensorial, explosion, amazement, singular, encounters, discovery, roasted.
Keywords: dark, strong, black, brown, dense, full, movement, intense, texture, raw...

NESPRESSO
BRAND IDENTITY
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What I’ve done:
Guideline, Stationary, Service icons, Rules etc...

I’m proud to have participated in the development of the Nespresso Brand Book. It provides detailed guidelines that methodically explain how to correctly use the brand elements. Nespresso is the market reference in the premium portioned coffee category worldwide. To maintain our relevance and reassert our leadership, this Brand Book explains how we take the brand to its next level of premiumness. Nespresso new positioning elevates the brand beyond coffee to pleasure, beyond premium to luxury.

Brand Universe
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Join the Nespresso Club and benefit from our range of personalised services, designed just for you.

NESPRESSO LIMITED EDITION
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What I’ve done:
Logotype, Brand Universe, Packaging and Merchandising.

The taste of a Nespresso Coffee: select your Grand Cru, savor its appearance, inhale its aroma, delight in its flavor. Welcome to the art and ritual of tasting your Nespresso Grand Cru.

NESPRESSO
AROMATIC FAMILLY
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What I’ve done:
Concept, Mood-board, Key visual, Posters

In every Nespresso Boutique features the Tasting Area which is the heart of this unique coffee experience Nespresso promises to deliver. The aromatic visuals are an invitation to enter into the Nespresso Grands Crus.

NESPRESSO
CHOCOLATE BOXES
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What I’ve done:
Packagings and key visual front.

The challenge:

Creating the expression of the recipes for the Nespresso chocolate range.

NESPRESSO
CLUB
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What I’ve done:
3D volume concept, counter display, layout and Icons

The Challenge:

I created a high quality, high impact counter display to communicate Nespresso's services. I imagined a flexible and adaptable form to match Nespresso's future content. In an ecological concern, the pos has to be able to be used for several purposes, which is why I adapted it to the general look and feel of Nespresso.